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  • Ad ID: 8771

  • Added: March 10, 2022

  • Views: 10

Description

What are we going to explain to you today

Is google analytics

As the saying goes, there is no free lunch in the world

But google analytics

Is our free feast in the world

Google Analytics is the most installed in the world

Internet marketing tools

Is for content marketing

product sales

Internet service

earn money online

Must-know and must-learn tools

What is Google Analytics

Google Analytics is a

Bring all the audience

Can be transformed into visual data

Tools that can make money for you

How does Google Analytics do it

Google Analytics can monitor the website in real time

Landing page channel page

Real-time audience

See their traffic source master

What the audience is watching

They are on our website and landing page

What did you do

Can also let us know

Interests of our users

age distribution

Gender topics of interest

And these are only in Google’s big data

inside

To be able to know

Google puts each of our users

Google search users

Youtube viewer

Gmail user

Users of Google Maps

Are labeled

And come to your website

Your landing page

Viewers of your channel page

Do they belong

What kind of topic

Interested people

Only in Google Analytics

We can discover and see

Use Google Analytics Appropriately

Combine Google Adwords

Able to do accurate advertising

Put your product

Your service

Accurately deliver your content to any one

Serve your product content

In front of interested people

Google Analytics can also help us understand

Viewers come to our website

Come to our Zhuole Road Industry

Come to our channel also its behavior flow

Through different interactions with us

Be able to spot your website landing page

Your channel page

The most valuable event

It may be a click on the content

Let you discover this content

Turns out to be the favorite of the audience

You should keep doing it

Even more powerful is Google Analytics

Can also help us visualize

funnel

Let us understand the audience

Came to our website channel

Landing page

What did you do

Which button was clicked

Into which one of our programs

Finally completed the purchase

And get in touch with you

The next thing you have to do is to apply these

data

Turn it into business value

Get dollars

So make money online

Can’t do without google

Just use google

You can’t help but know

Don’t know how to google analytics

Without google analysis

Merchants before the cyber war

Like a big ship

In the sea

Aimless roaming

Want to find your goal

It can be said to be a needle

No data support

earn money online

Everything is free

Today I will take everyone to register

Install and use our Google Analytics

band

Everyone to understand the interface of Google Analytics

Let’s go

First we open Google

Enter Google

analyst Google Analytics

Click on

Indeed we registered before

YouTube Google

analyst

Start to register for Google for the first time

Analysis

Google Analytics friends

After we click on registration to start

Here comes the account settings

And media resource settings

this project

First we pay attention here

Every google mailbox

Google Analytics registered

the following

Can apply for multiple accounts

Every account

Can represent a company

Or a type of enterprise

If we were a Google advertising agency

There will be many companies below us

Need us to help them promote

So it is recommended that every company

Use an account

Under the account

There will be many media resources

So-called media resources

The independent page we need to analyze

For example, this is a sports equipment company

We can enter in the account

The name of the sports equipment company

And under media resources

He may have several

Websites that need to be tracked and analyzed

We can enter its blog site

As the first media resource

You can enter it on the shopping site

As a second media resource

Ok

Then follow this method

We fill in first

daojie marketing

Sister Dao’s company

Then the next item is here

Our media resources

Note that after media resources

Here we can enter

daojieblog.com

After the first account of Sister Dao’s blog is set up

We enter the account

You can also set up more accounts and media

Resources

Let’s complete the first step setup

It doesn’t work either

If you are using Google

analytic

Friends below the new version of Google Analytics 4

Need to open hidden advanced options

Click this button

This will choose ours

universal

analytic

Is the universal tracking option

Similarly we can enter our website

Click next

Here comes the enterprise information filling

You can according to your situation

Actually fill in

Ok

Then below

How do you need to use Google

analysis

Google Analytics

We check the cross-platform optimization below

advertising

Increase conversions

Measure content

Profitable reproduction ok we create

Then click on all the terms of service

Click I accept

Ok now we have successfully registered

Will automatically pop up such a page

Then we will have this ID

Ok we close

save

Ok create an account

And 中国 news our media resources

We click on the home page above

Came to the Google Analytics page

First, on the left is our menu bar

On the right is the visible data section

Pay attention to the top

We click on the drop-down bar under all accounts

Can enter different accounts

And 中国 news the media resources under each account

Pay attention to every media resource

Is a corresponding website

We can switch freely here

Come to the account we want to view data

And account-down media resources

To the right of Google Analytics

The five most valuable reports here

Right here

The first is real-time reporting

The second is audience

third

Acquisition behavior and conversion

it is good

Let’s take a look at these five reports separately

Can provide us with what kind of value

First we start in real time

We click on the real-time below to have different

classification

We can see that it’s covered

What is displayed at this time is

User sources on the website now

And the number of active users

We continue to click

can be seen

Geographically all users

Where are they from

Then we can see the source of traffic

These viewers who came to our website

What kind of traffic do they click from

Then came to our website

This data for us

Quite important

We click here to write

direct

We continue to look at the content

Then we can also see

Which content on our webpage

How many active users are

This can help us

Find out

The most valuable page

So that we can make more of these

page

So that the audience will be more

come

Interact with our website

And the world Event

On our website

What are some operations

For example, which button to click

Add to cart

Checkout button

These are called events

Discover these valuable events

We may find

On our website

Registered

User he is more active

And came to the product shopping cart below

Or the checkout page

Conversions

Can be used to do statistics for us

We see below

Real time below

Four other reports

It can be said that real-time is the following four major reports

Concentrated small plate

Turn it into what is currently happening

And the following four major reports

Yes we can view historical data

We open litigation groups

It can record a long period of time here

We can choose to open

So which paragraph can be selected at the top

time

Audience who browses our pages

Their detailed report

Characteristic interest

Hobby

Their geographic location

And what meaningful behaviors happened to them

Or what kind of

equipment

Watching our website or page

These data are useful for our later advertising

Put

Are very important indicators

However we are on the right

can choose

The time period of the data we want to watch

Click to apply

So you can see

Data for this time period

We also click on this time period

Click to compare

We can also enter

another one

What I want to compare is

Come watch these two time periods

Changes to our website

If you are in this time period

On your website or landing page

Made certain changes

Then you want to compare the changes

User’s situation

Then you can use the contrast function

Go to check

We can see the acquisition report

Same we click to open the lid

Here we can see

Which audience

Is direct entry

Or through pet

search ad searched

Via social media

Come from natural ranking

So that every website gets traffic

There will be multiple channels

So that we can clearly know

Which channels are valuable to us

Will our Google

analyst’s google analytics

Follow us on google as

After it’s connected

We can see

Google ads

Another report is here

it is good

Let’s look at behavior

Behavior report

We also click on the overview

In the behavior report

We can see that

Search status on our website

Event category

There is a detailed classification below

You can check which specific web page viewers

Is the favorite to browse and watch

And through popular events

Find out the one click that the audience likes the most

Find business value in the pass

Watch out for popular events

Ask him for data

Can do for us later

Before advertising

Set goals

Is a very useful indicator

it is good

We now come to a very wonderful place

Is conversion

I told you about transformation before

Conversion is every

A thing of commercial value

Maybe for an e-commerce company

Yes

The customer clicks the button to add to the shopping cart

This is also called completing a conversion

Maybe for Sister Dao

Whenever there is audience hope

Participate in my Google Ads

Basic video class

When registering for a free course

I think it is also a commercial value

Transform

For every business

All have different concepts of transformation

So what is the transformation

We need to think about and set it up by ourselves

We can see the transformation here

We can set goals

Visualization of load below the target

Here we can see

Through the funnel we set up

How to achieve the goal we want

We can see the customer’s behavior

funnel

Is to first click

Add the product to the shopping cart

Then go to the billion

And shipping

And billing page

Then come to payment

Payment page

The following is the completed purchase

We can see here

Logo conversion rate

And can see

How many people have gone out on each floor

We are learning later

Audiences at different events

Label

So that we can do accurate advertising

Google Analytics is very powerful

But not all features

We all need to use

We will be in the specific operation later

Step by step teach you how to apply

If you think it’s a bit complicated now

No need to worry

We just need to understand how Google Analytics

Registration settings

And its interface and data

What kind of value can it bring us

We will continue to study in the next issue

Hope today’s video

Helpful to everyone

We will take everyone to the next issue

Google Analytics code installation

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Ok, see you next time bye